RSS is a web feed used to publish frequently updated digital content, such as blogs or podcasts.

Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.

The initials "RSS" are variously used to refer to the following standards:

RSS formats are specified in XML (a generic specification for data format). RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel".

RSS is often mentioned alongside weblogs because blogging software automatically generates RSS feeds. While the two technologies are a natural fit, RSS has wider uses and is quickly being adopted by businesses as a new communications channel and an efficient way to distribute information. From press releases to event announcements and customer memos, syndicating content with RSS offers a way around spam filters and ensures that interested parties receive your company info.

Still, PR and marketing professionals are slow to adopt RSS. Many companies believe it's too difficult or too technical. Perhaps the information you've read about RSS has scared you away? But you should know that RSS can be an easy, viable way to publish corporate information. Our professionals at BMD Technology can dispel any myths about content syndication and put you on the right track to increase your web site's traffic flow.

Let BMD Technology Consulting educate you on the benefits of RSS and why you should adopt RSS as part of your communications strategy.